Five Steps For Building Customer Relationships with Email Marketing

FOR ENTREPRENEURS

email content for essential oil businesses

You work hard to find new customers, introduce them to your products, and start them on their journey. What about your existing customers who have purchased your product in the past? Are you confident they know how to use it? Are they purchasing again from you?

Consistent customer communication is key to the success of any business. Email marketing can help boost your brand awareness and build the 'like, know, and trust factor' with your customers.

Unlike social media platforms, you own your email list and can communicate with your customers as frequently as you like. If, for some reason, you were not able to access your Facebook or Instagram accounts, how would you communicate with potential clients? It is imperative that all B2C (business to consumer) businesses develop a consistent email marketing strategy. This is how we become a business customers want to come back to again and again!

Here are five tips on how to get started with email marketing:

1) Choose an Email Marketing Provider

Choosing a reputable email marketing service empowers you to distribute engaging email content. Seek one that enables you to customize your brand colours, add images in various sizes and formats, and stylized fonts.

Select a provider that makes it easy for you to add or modify new contacts and create segmented lists for several targeted messages.

We recommend FloDesk. This email marketing provider was built for creators by creators. Use it to design and send your uniquely branded marketing emails and create opt-in forms to grow your list and incorporate powerful email automation.

2) Create Valuable Content

Now that you have permission to contact them, you need to prove your email is worthy enough to be opened and read. By consistently providing valuable content, you earn expert status in your industry. Your customers will look up to you for advice and guidance and will even promote you to others. It's a win-win!

3) Commit to a Frequency Plan

You are a trusted source to your customers. Make sure they hear from you regularly and can quickly contact you if they have questions. Commit to a frequency plan and stick with it, whether once a month, bi-weekly, or once a week. Strive to offer value within each email.

4) Automate, Automate, Automate!

Set up a system for sending out emails in an automated way. Most email marketing programs enable you to customize your email marketing messages in advance and send them out on a designated day and time. Knowing that all your emails are going out in a timely manner, gives you the ultimate peace-of-mind.

5) Include a Call to Action

Avoid leaving potential sales on the table. Instead, invite them to take action. A Call-to-Action (CTA) is not only important in your email marketing; it's crucial for getting results!

Try adding two to three different calls to action in each email.
Direct them to click a link to read more, suggest another resource for more information, or ask them to email you if they have questions. Invite them to share your email with family or friends by including a share button.
Promote a product by offering a one-time discount if they purchase within 24 hours of reading your email.

Remember, your customers purchased from you for a reason. You can easily earn their loyalty by becoming the 'go-to resource' for them! Once you are in regular communication, they will feel at ease contacting you when they need help.