3 Ways to Differentiate Your Essential Oil Business

FOR ENTREPRENEURS

Become the leader you are meant to be!

Your customers are waiting for you to teach them. Start by providing valuable tips & tricks via email and your social media channels.

We have 3 tips here on how you can differentiate your essential oil business, grow your business and be the leader you have the power to be!

BRANDING

Give some thought to your brand's look and feel, so it reflects who you are and make you stand out. Do you like light and airy, dark and moody, bold and bright? You decide.

Once you've decided on the look and feel, the next step is to choose three primary colours, three font styles, and one photography filter for all your branding.

Bonus: If you use Canva, we have created a branding template that you can access for FREE. Click here to download

Double Bonus!: Find your brands colour combination.
Click here to download

CONSISTENCY

Nothing confuses your customers more than a lack of consistency. When you're trying to differentiate your business from your competitors, a professional approach is vital, which is why consistent strategies are so important.

When hosting your weekly classes, it is a good idea to host on the same day and time. That way, your customers will always know you host spotlight classes every Wednesday at noon and can plan accordingly.

After each spotlight class, send out the video recording by email or have the Live recording available on your Facebook Page for your customers and followers to view. This step will help drive additional traffic to your website and Business Facebook Page.

VALUE

Helping your customers find new ways to use their oils is essential for your business's success. When you educate and share ideas with your customers on using their essential oils, they are more likely to consume them and buy more. This practice increases sales for you, so you earn more money! It's a win-win for everyone.

Here are some simple promotional ideas to boost your essential oil sales and customer engagement:

● Host an online mini-series
● Send weekly emails with recipes
● Do a feature on a different essential oil
● Mail out labels and recipes. Then host a Zoom class with your customers demonstrating how to make those recipes.

Being consistent, providing value, and presenting yourself as an expert will help you stay current and keep you in the customers' mind. It also gives you a reason to stay in contact and invite them to your latest event!

Have fun growing one of the biggest businesses in the industry!